Marketing Coordinator Full Time - (Longmont, CO)  Hybrid Work

Position Overview

The Marketing Coordinator is responsible for creating and maintaining effective, dynamic marketing calendars and coordinating the planning and execution of creative assets to support Joyfolie’s brand initiatives. This role manages the relationship with the advertising agency, ensuring clear communication and alignment with budgets, brand objectives, and revenue and margin targets. Additionally, the Marketing Coordinator supports in-store marketing efforts, including planning and executing events and initiatives to enhance the customer experience and drive sales.

Key Responsibilities:

Marketing & Content Calendar Management

• Develop and maintain comprehensive launch, marketing, and content calendars to guide cross-functional teams on upcoming initiatives and campaigns..
• Coordinate with the creative team to ensure timely delivery of assets for social media, email, and ad campaigns that align with the brand’s marketing strategy.
• Create email/sms campaigns creative and copy in Photoshop/Klaviyo, manage send strategy and segmentations in Klaviyo against set KPIs.

Advertising & Social Media Oversight

• Oversee the design and execution of social media, advertising, and email content, ensuring consistency with the brand’s voice and objectives.
• Collaborate closely with the ad agency to manage campaigns, maintaining adherence to budget, brand goals, and revenue targets.

Graphic Design

• Execute high-quality graphics and visuals using Photoshop for email and sms, ecomm/website, ad campaign creative, marketing collateral, social and other creative projects/needs for the business.

In-Store Marketing & Event Planning

• Support in-store marketing by planning and coordinating events, promotions, and other initiatives that drive customer engagement and sales.
• Develop and maintain a store event calendar to align in-store activities with broader marketing goals.

Budget & Ad Spend Management

• Manage ad spend budgets, tracking expenses and optimizing allocation to maximize return on investment while staying within budget parameters.
• Work with the finance team to monitor and adjust marketing expenditures to meet margin and revenue targets.
• Agency Relationship Management
• Serve as the primary liaison between Joyfolie and the advertising agency, facilitating clear communication, alignment with brand objectives, and successful execution of ad campaigns.
• Aligning on meeting agendas, calendars, and expectations.

Analytics & Performance Tracking:

• Monitor KPIs across all marketing channels to measure campaign effectiveness.
• Use data insights to improve campaign performance and ROI.

Leadership & Team Management:

• Lead, mentor, and manage a team of marketing professionals.
• Foster a collaborative and innovative team culture.

Qualifications:
Experience & Expertise:

• Proven experience in fashion or beauty marketing (minimum 3–5 years).
• Proficiency in Photoshop, Klaviyo, and email marketing platforms.
• Strong understanding of Google Ads, Meta Ads, and social media strategies: Meta/TikTok (TikTok Shop is a plus).
• Experience with Shopify is a bonus.
• Affiliate Marketing is a bonus (esp if you’ve built out a program & managed)
• Holistic Influencer collaborations is a bonus (esp if you have existing relationships)

Skills & Competencies:

• Exceptional copywriting skills for various platforms.
• Ability to create and execute creative, high-impact content.
• Strong analytical mindset with the ability to interpret KPIs and metrics.
• Thrives in high-pressure environments, meets deadlines, and excels at multitasking.
• Self-motivated and proactive with a "can-do" attitude.

Availability & Flexibility:

• Must be available to start within 2 weeks of receiving offer
• Open to remote work, with a preference for candidates willing to relocate to Colorado, to work Hybrid out of our HQ office

At Joyfolie, each team member is expected to bring a positive, collaborative attitude, take full ownership of their core responsibilities and KPIs, and actively contribute to fostering a healthy, cooperative work environment.

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 3 years (Preferred)
• Fashion retail: 3 years (Preferred)
• Google Ads: 3 years (Preferred)

Ability to Commute:

• Longmont, CO 80504 (Preferred)

Ability to Relocate:

Longmont, CO 80504: Relocate before starting work (Preferred)
Work Location: Hybrid remote in Longmont, CO 80504

 

E-Commerce Merchandiser Full Time - (Longmont, CO)  Hybrid Work

Position Overview

We are seeking a highly motivated and detail-oriented eCommerce Manager to join our team. The ideal candidate will play a critical role in ensuring a seamless and engaging shopping experience for our customers by managing product launches, coordinating with cross-functional teams, and optimizing our digital storefront, and managing storefronts for our Faire and Amazon offering. If you are passionate about eCommerce, have a keen eye for detail, and thrive in a fast-paced environment, we’d love to hear from you!

Key Responsibilities:

Ownership of all eComm-related tasks and projects, including cross-departmental ownership of margin and profitability.

Orchestrate Collection Launches

• Plan, organize, and execute product and collection launches to align with marketing and promotional strategies.

Coordination

• Collaborate with graphic design and logistics teams to ensure timely updates, visual assets, and inventory readiness.

Product Pages Creation

• Build and maintain product pages, ensuring accuracy, aesthetic appeal, and functionality.

Product Descriptions & SEO

• Write engaging and SEO-optimized product descriptions to drive traffic and improve search rankings.

Tagging & Categorization

• Implement accurate tagging and categorization for products to enhance discoverability and navigation.

Collection Pages

• Design and merchandise collection pages to create a visually appealing and sales-driven layout.

Customer Feedback Monitoring

• Regularly review and act on customer feedback and product reviews to improve the shopping experience.

Wholesale Platforms Management

• Oversee wholesale platform operations such as Faire, including product uploads, pricing updates, and promotional campaigns.

Order Management

• Monitor and manage the order process, ensuring a seamless customer journey from checkout to delivery.

Amazon Storefront Management

• Collaborate with the merchandising team to update and maintain the storefront assortments for the Joyfolie Amazon account.

Qualifications

• Proven experience in eCommerce Management or a related field.
• Strong understanding of eCommerce platforms (e.g., Shopify, Amazon, Faire).
• Proficiency in SEO best practices and digital merchandising.
• Experience with reporting and data analytics, Glew experience preferred.
• Experience with product tagging, categorization, and content management systems.
• Excellent organizational and multitasking skills with attention to detail.
• Strong communication skills and the ability to collaborate with cross-functional teams.
• Familiarity with wholesale platforms and order management processes is a plus.
• Proficiency in excel and Google suite, specifically Google Sheets (formulas, pivot tables, etc.)

Key Attributes

• Strategic thinker with a results-oriented mindset.
• Ability to thrive in a fast-paced, dynamic environment.
• Commitment to quality, sustainability, and ethical practices.

This full-time position offers a competitive salary range of $50-65k per year, based on experience. Join us in driving our marketing efforts and contributing to Joyfolie's growth.

Perks & Other Cool Things:

• Two weeks PTO
• Health Care (including dental and vision)
• 1/2 day before every holiday and on Fridays in the summer
• Short Friday’s year round
• Free monthly product plus an employee discount
• On-going trend-spotting trips and fashion education
• Team events inside and outside of the workplace
• Close-knit, friendly work environment
• International inspiration & team bonding travel

At Joyfolie we understand the importance of diversity and inclusion. We work to build a culture that attracts a diverse mix of talented people who are committed and vibrant team members that bring determination and passion to work every day. We recruit, develop, and retain the most talented peoplefrom a broad and diverse candidate pool. We encourage you to apply!

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education: Bachelor's (Required)

Experience:Marketing: 1 year (Required)
SEO: 1 year (Preferred)
Experience:

Marketing: 1 year (Required)
SEO: 1 year (Preferred)
Ability to Commute:

Longmont, CO 80504 (Required)
Ability to Relocate:

Longmont, CO 80504: Relocate before starting work (Required)
Work Location: Hybrid remote in Longmont, CO 80504